Did you know a mere 6 companies, control 90% of everything we read, watch and listen to? Two agriculture businesses, control over 50% of the global seed supply. One company has 90% market share of epinephrine injection devices. They have used this position to raise the cost of a single injector from $47 to $350 over the past decade. Now mass consolidation has come to our industry. The result will be a homogenization of products and consumer experiences. How does an independent business stay relevant in a highly consolidated world? By offering differentiation and maximizing value added categories. A strategy that includes private label products can be the key to staying relevant. In this course you will learn about branding and how a private label strategy can help you take control of your business, your supply chain and the relationship with your customers.